I Am An ADA Expert,
I Change The World!
Learn Why Accessibility Standards Are Only The Beginning
My name is Tony Boatright. A Spinal Cord Injury in 1972 changed my world. Now I am an ADA Expert and I change the world!
Business Owners:
Can any business fail to address 20% of the population? Accessibility is more important to any business than you realize and more complex.
People with disabilities want access to goods and services like everyone else. Whether people with disabilities are your targeted market or not, if you are a business owner there are 20 million potential customers with disabilities out there.
Accessibility to your business is only the first obstacle. Too many businesses and too many ADA Experts fail to look beyond ADA compliance. They fail to connect to the people. To develop the “Know, like and trust” relationship with the disability community.
Connecting with the disability market is complex because of its diversity.
The disability community is the only minority that anyone can join at any time. I joined at age 15 from diving into a creek.
Some members have their disability from birth. The majority of the disability community joined involuntarily due to age, accident or illness. That is what gives the disability community it’s incredible diversity… and complexity.
Know your customer! This is the most important rule in sales and marketing.
You must know your customers before you can ask them to trust your business. They must know and like you before they will trust you.
ADA Compliance is an expense:
Accessibility is an asset!
How do you connect with the many faces of the disability community? How do you convert ADA compliance into an asset?
You need a true ADA Expert to solve this problem.
Working with this diverse community requires knowledge and experience. In addition to having the knowledge and experience, I understand the disability community because I am a member of the community. Let’s solve your problem by building relationships that make your accessibility an asset.
In 1972 using a wheelchair diminished my world; steps, curbs and other obstacles were everywhere. Three years later I started college and I began to change the world. My first quarter there I was invited to serve on the 504 evaluation committee. It was exciting to see all the plans being made. Then reality struck. This was a compliance report for the 1973 Rehab Act. It was filled out, filed and forgotten.
To get to all my classes I needed wheelchair access to buildings without ramps. Using the tools at hand, the 504 requirements, I began my crusade to make every building on campus wheelchair accessible. Self-advocacy developed into accessibility expertise. Passage of the Americans with Disabilities Act, the ADA, in 1990 became a valuable tool in my efforts to change the world.
Professionally overseeing Title III of the ADA for Georgia Power meant personally I had to broaden my horizon. I needed to understand the full breadth of the disability community. Fortunately, having friends with a variety of disabilities allowed me to understand their accessibility needs. Now I know what accessibility means beyond a set of standards.
Becoming an ADA Expert gave me the opportunity to make the world more accessible to all people with disabilities.
Join in by showing your business recognizes Accessibility Begins In The Heart!
Find out about the Accessible Heart program on the Access Ape website. Pending???
ADA Expert Professional Experience:
- Georgia Power Company: Headed ADA Title III compliance; Provided ADA Title I expertise during HR restructuring; Coordinated Southern Company ADA Title III efforts.
- State of Georgia: ADA Consultant for two years evaluating state facilities and providing ADA recommendations.
- disAbility Link: Executive Director of the Atlanta Center for Independent Living serving as a resource to the 13 county metropolitan Atlanta area.
- Disability Resource Center, Gainesville GA and Multiple Choices, Athens GA: Board member and officer assisting these two CIL’s.
- Mi Casa: Co-owner of this agency providing personal assistants to help elderly people and persons with disabilities continue to live in their homes.
- ADA / Accessibility Consultant: Providing business-friendly ADA compliance instructions, evaluations, training and other assistance.
- Copywriter: Preparing disability/accessibility pages, web content, educational, informational and other business documents.
ADA Expert Personal Experience:
- Founding member: ADA Exchange, 1992, providing education and information during the ADA implementation period.
- Board Member / Officer: The Disability Resource Center CIL, Gainesville, GA, and Multiple Choices CIL, Athens, GA.
- Public Speaker: Presenting to schools, colleges, business groups, civic group and other organizations on the ADA, disability rights, disability etiquette and other topics relevant to the disability community.
- Paralympic Speakers Bureau: Performing athletic demonstrations and talking to school children in all grades.
- Represented the disability community during the five phases of Atlanta’s Piedmont Park renovations.
- Volunteering: Serving on multiple state, regional and local committees to present the disability community perspective; Offering accessibility advice to businesses, groups and governmental bodies.
- Author: ADA e-book to help small businesses understand how to make accessibility more than a compliance issue. To obtain your free copy click here.